By Karsten S. Andersen
Bruce and the Internet
Published 2006-06-11
Good to see that Bruce and his people are finally taking advantage of the possibilities the Internet offers when it comes to "spreading the message". On this tour he has made two live recordings available for download on his own site, "How Can a Poor Man..." and very recently "Bring Them Home". None of the songs are available on the Seeger Sessions, but realizing that they are among the most important songs of the night and that people will want to listen to them again and - perhaps more important - tell their friends to listen to them, putting them on the Internet is a smart move. Especially at a time when, as a singles artist, Bruce is practically dead, it seems. Imagine if Bruce had done the same thing with "American Skin" back in 2000 when everybody was talking about it (and very few had heard it). It could have been a monster underground hit and really put Bruce in the spotlight with a younger audience.
Kudos should also go to Bruce for making a new video available after each concert on the tour. They can be found on AOL's music site.
Still, even though we see some good initiatives, as it's often the case with Bruce, it's too little too late. His own official website is a strange half-hearted effort that doesn't know if it wants to be a mere shop window or an actual line of communication to the fans. And they can't even make a link to the AOL videos! Instead you have to copy and paste the URL. Come on!
I'm probably going to return to this subject some more in the future, as it combines two of my favorite subjects: Bruce Springsteen and web design. But for now, let's just acknowledge that as is generally the case with Bruce these days, he hasn't stalled and there's lots of hope for his future Internet presence. It gets better with every new album and tour. Hell, one day we may even see him on MySpace.com.

