...a food bank, that is. In another "first" for him (I think), he appears in an ad campaign for other than his own music. The ad has been paid for by the Community FoodBank of New Jersey. With the demand going up and donations going down, they have pulled out the big guns and managed to persuade Bruce to lend his image to the cause. Not that a whole lot of persuasion probably was necessary. Bruce has supported the food bank since the Born in the USA days, donating tons of money to it and sometimes even volunteering his time. You can see the ad here.